I’m always looking to try new petite-friendly brands, since variety is the spice of life! I’ve come across Boohoo petites several times before, but was hesitant to order since they’re internationally-based (was unsure of customer service policies), and also because their name makes me a little sad. I finally pulled the trigger on some pieces recently and figured I’d share my shopping experience!
In short: Boohoo is a UK-based brand that offers a range of regular and extended sizing down to petite size UK 4 / EUR 32 / US 0. Sizing runs pretty small compared to American brands. Quality is very fast fashion and the price points reflect that. There’s free, trackable shipping to the US on orders over $50. Returns are accepted (customer pays return shipping) within 28 days for a full refund, and there is a US-based return address available.
So I’ve been on the lookout for a waterfall-style drape coat for some time now. Why this simple yet elegant style is not more prevalent beats me – I’d be more than willing to splurge on a high-quality drape coat! I stumbled across a few thin-looking options from Boohoo along with other fast fashion brands, but held off as I wanted more of a heavier coat weight. Such a piece has not yet been found, so here I am giving in…
Quality: When “coats” are $40 and dresses are around $20 or less, I’m not expecting high quality materials and workmanship. There are many zoom-able photos from multiple angles of each product, so before purchasing I could see the wrap thingy is made of a felt-like material, is unlined, and has serged stitching around all the edges. The actual item received is pretty close to what I expected – not a true coat but more so a Snuggie blanket in the silhouette of a chic waterfall wrap. That being said, I did like the cut & fit enough to keep it and already got compliments the first day I wore it out. The red poly dress below was nothing to write home about, but the denim quality on the other hand did not feel bad at all.
Sizing: Consistent with my experience with other European lines (ASOS, H&M;, Topshop), the sizing that they’ve converted to “US sizing” still runs at least one to two sizes smaller compared to most US brands. For reference, I usually wear a 00p in most American brands, but take between a UK 4 (US 0) or UK 6 (US 2) with these European brands. For Boohoo I found that the wrap jacket to fit well on me throughout in UK 4, however the dress & jeans I ordered were much too tight in the same size.
The Loren skinny jeans above were beyond snug on me – just showing you guys as a fit reference! It’s tough to find distressed jeans with larger patches hitting at the right spots, with actual patches of white “threading” instead of just a basic slit cut at the knees. The only part I did not love was the back butt design, but I see myself wearing these with longer & flowier tops that’ll likely cover part of that. I liked these enough to order a size up (UK 6P) to try. UPDATE: A size up was baggy in some areas on me, so these jeans were just not made for my body type.
Customer Service: Free shipping over $50 with $4.99 shipping for orders under, with Boohoo paying all international taxes & duties. I got the expedited shipping for $15 and it did arrive in 3 business days to Boston from Europe, which is not bad at all. Return shipping is the customer’s responsibility but I definitely appreciate a US-based returns address. We’re spoiled by ASOS’ free international returns but I know not every retailer can offer that. Customer service-wise, I had a question on my order and it took me a while to locate a contact form on their site, but after sending a message I did get a response within 24 hours.
I had ordered this dress to show as a dupe for my red ASOS one from many years back! Its more “busting” (and I’m wearing my least padded bra here) than I expected and a head-turning piece for sure. Please excuse the fact that it is sausage-casing tight on me, but I just wanted to share it for reference before returning. There is no zipper. and I would not recommend this particular dress for bustier ladies due to the minimal coverage in that area.
– Loren Jeans sz UK 4 petite: 12″ across top opening (keep in mind where this hits, so don’t compare against your natural waist measurement), 16″ across hips, 6.75″ rise, 28″ inseam, 4.5″ across ankle opening. 96% cotton, 4% elastane. I think UK 4 may fit someone who typically wears size 22 – 23 in designer denim sizing.
– Nisha dress sz UK 4 petite: 12.5″ across armpit, 9.5″ across waist, 12.75″ across hips. 95% poly, 5% elastane. Material has some stretch to it.
– Wrap jacket sz UK 4 petite: 14.5″ across the shoulders, 21″ long sleeves, 4.25″ across the sleeve opening at the wrist (love that it isn’t too wide!), and approx. 36″ total length. The rest of the jacket is very free-size due to the open wrap style.
All in all I was happy to try this new (to me) brand and appreciate that they cater to the extended petite sizing market! For an internationally-based brand, the shipping cost & speed is very fair and I’ll hope my returns will go as smoothly. Of course I wish the items were not fast-fashion quality, but you get what you pay for. Another very similar option I had tried for the wrap is this Misguided waterfall jacket starting in petite UK 4 / US 0. Similar to the Boohoo version, this is unlined & lightweight, with stitching all along the edges. Sizing felt bigger, including quite a bit longer in the overall length and a tad longer & wider at the sleeves. I would still say it fit comparable to a 00P – 0P in most US brands, though. I love all things camel but thought the Boohoo wrap material was less wrinkle-prone so kept that one instead.
Have you guys ordered from either Boohoo or Misguided? I’d love to hear your thoughts!