Bloomingdales Friends & Family 25% off sale picks

Aqua flare dress bloomingdales

Bloomindales Aqua watercolor floral dress sz M, crossover stripe dress sz XS,

I popped into Bloomies recently and was surprised by the number of petite-friendly items from their in-house “Aqua” line. They’re currently having 25% off most items (excludes brands like Ferragamo, Burberry, and Tory Burch) with code FRIENDS, and free shipping on orders over $150. I thought this floral dress was slightly similar to a painted poppies one that I have & love from Anthro. There were only a few size Mediums left and I couldn’t believe that it fit like this (I’m not pinning anything back)! I’m definitely curious how my usual size XS would fit on someone similar in size. I thought it might’ve been mis-tagged but all the Ms on the rack looked like this. The material was slightly scuba like and the silhouette had a nice, gentle flare without poofing too much. Aqua floral flare dress bloomingdales

BP “moveover” flats – starts in size 4 and comes in lots of colors. I took my usual 5.

Next up, this crossover stripe dress is darling for warmer weather with a nice ridged texture, but I definitely was not wearing the right undergarments for trying this on. I had on a lackluster sports bra, and this cut would be much more flattering with a little more oomph in the chest. An XS fit me fairly well, as shown:
Aqua striped dress bloomingdales
Here’s a few more Aqua brand dresses that come in vibrant colors which are part of the sale. If you like neoprene material, this flare dress comes in 7 colors, looks “shrunken fit” and high-waisted on the model (aka a good fit on petites) and the reviews says it runs pretty small.

For anyone shopping for a getaway, Kate Spade’s first swimwear collection is so. friggen. cute. I had splurged on a bow bikini before my last vacation, but alas it was a return for me as it’s better suited for someone a little more busty. The XS top was not as snug as I’d like and I couldn’t fill out the underwire cups – perhaps best for bra sizes 34A/B and up.

There’s also tons of designer denim included in the sale (such as the exact Rag & Bone jeans I have and the well-fitting CoH ankle skinnies I reviewed), with several options in size 24 and a few obscure 23’s. And thank you very much to a reader, Vivian, who alerted me that my new MK “Sutton” tote is also part of the sale (see the medium size on me), with even more colors to choose from than at Macy’s or Nordstrom! If you ordered any of the above items from Nordstrom yesterday at a lesser discount, I would give their online live chat customer service a try to price match. As long as the same exact item in the same color/size is in stock on a competitor’s website, they’re typically happy to make the adjustment.

**Update: Thank you to reader Diana for letting me know that Nordstrom is actually automatically price matching on their site for the Medium Sutton bag, even though it doesn’t specify the 25% off! It gets added to cart for $246 versus the $328 retail.**
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Please share any favorite finds or recommendations from this F&F; sale!
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  1. The first floral dress looks really pretty on you. I do find AQUA dresses run smaller sometimes.


    Posted 3.31.15 Reply
  2. Love the striped dress <3

    Posted 3.27.15 Reply
  3. Floral dress is perfect!

    Posted 3.26.15 Reply
  4. The striped dress is amazing!
    x Fiona

    Posted 3.26.15 Reply
  5. JTC wrote:

    The watercolor dress looks amazing!! It's lovely! Unfortunately, it's sold out now. 🙁


    Posted 3.25.15 Reply
  6. Paola wrote:

    I love the flower print dress, kisses!

    Posted 3.25.15 Reply
  7. adrienne wrote:

    I love the flower print dress! So pretty and perfect for spring.

    Posted 3.24.15 Reply
  8. Keri H wrote:

    Wow, love these! The floral pattern is beautiful and I love the structure of the striped one!
    Enclothed Cognition

    Posted 3.24.15 Reply
  9. Anonymous wrote:

    Don't know if you know this, but Ann Taylor is having a 60% off flash sale right now!!

    Posted 3.24.15 Reply
  10. J wrote:

    Just an update- I clicked on the link in your blog and the Aqua Watercolor Floral Dress is no longer available online 🙁 But I love your choices, Jean! You have amazing taste!!

    Posted 3.24.15 Reply
  11. Alice wrote:

    Lovely! Funny thing, my favorite part about Bloomingdale is their awesome dressing rooms with the iPad that allows you to search their inventory, find out the price on something, and have an assistant bring you another size without leaving the room.

    xoxo, Alice / Blog Inconnue / House Inconnue

    Posted 3.24.15 Reply
  12. Amy wrote:

    The dresses look so cute! Great for spring!

    Posted 3.24.15 Reply
  13. jessydust wrote:

    That floral dress is super cute on you!

    Posted 3.24.15 Reply
  14. Florence wrote:

    Thanks for this! I just got a price match at Nordstrom for a few Ralph Lauren bags that were on sale at Bloomie's.

    Posted 3.24.15 Reply
  15. Van wrote:

    You're killing me with all these cute things that I can't afford 🙁

    Posted 3.24.15 Reply
  16. I love the striped dress on you! Super cute! Thanks for the sale heads up 🙂

    Posted 3.24.15 Reply
  17. The dresses are so gorgeous! I love both of them ❤

    Posted 3.24.15 Reply
  18. awlrain wrote:

    Whoa, the Bloomies Aqua watercolor dress on you in the pics is a size medium? No way, size guide says 35.5" bust, but it looks like it fits really well! If anyone tries on XS or S, please share 🙂

    Posted 3.24.15 Reply
  19. coffeeslag wrote:

    Ahh thanks for this post! Gonna go through their sale section today to see what's good. I was debating popping into the 59th street one to browse but …. too much of a headache haha!


    Posted 3.24.15 Reply
  20. Elysia wrote:

    I’m a huge fan of Aqua! I was trying not to look at the Friends and Family sale but now I may have to!

    I love the floral dress on you! I hope you ended up buying it. 🙂

    Posted 3.24.15 Reply
  21. Sasa Zoe wrote:

    Love the stripe dress<3

    Shall We Sasa

    Posted 3.24.15 Reply
  22. The stripe dress is really pretty, love the flattering v-neckline!


    Posted 3.24.15 Reply
  23. Thanks for sharing this amazing tip! I felt immediately in love with the floral dress – it fits like especially made for you <3 And as I didn't buy anything in this sales so far I must immediately check if I can get the dress in my size. Happy Tuesday!
    xx from Bavaria/Germany, Rena

    Posted 3.24.15 Reply

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