Earlier this month, I had the chance to be part of a collaboration between MAGNUM Ice Cream (Web/Facebook/Twitter) and alice + olivia. It was so much fun and I want to thank you all for your readership and support, which allows me to even be considered for such opportunities. The event was to celebrate the launch of MAGNUM Mini Ice Cream Bars, and Stacey Bendet of a+o, who will design a mini skirt inspired by these treats.
With my photo buddy for the night, Sydne
Upon walking into the event, I was overjoyed to see the all the freezers filled with MAGNUM Mini bars waiting to be consumed. Between privately indulging in a few flavors (my favorite will always be Classic), catching up with familiar faces and meeting new ones, one of the best parts of the night was getting to chat with the founder of alice + olivia.
a+o is a brand that I don't personally shop because of the price points, but I have admired how the line caters to a wide range of fashionistas. I have distinctly different friends who each love the brand, and I was curious how Stacey did it. The first thing she said to me was "you are so small! I love small people!" (mind you, she is very petite herself but you would never know it with the 6" shoes). She then answered that whenever she designs, she pictures four individual women with different personalities and body types, and tries to have something in her collections that appeals to and flatters each one of them.
For the rest of the event, we were asked to create personal looks inspired by our favorite flavor. We slipped on a+o dresses that we selected ahead of time, and finished styling our ensembles using a TDF collection of vintage pieces and interesting jewelry. I could not help but gravitate towards this vintage sweater jacket in one of my favorite colors. I look forward to sharing the final images soon, but in the meantime, here's a behind-the-scenes video from the event:
Disclosure: This campaign is produced by Style Coalition and sponsored by MAGNUM Ice Cream.